The IAG Model

The IAG Model is a globally recognized management framework that supports organizations in managing change and improving performance.
Trusted by thousands of organizations worldwide for more than 30 years, the IAG Model not only remains relevant but continues to set the management agenda for any organization wanting a long term, sustainable future.

The IAG Model structure is based on the simple but powerful logic of asking three questions:
WHY
“Why” does this organization exist? What purpose does it fulfil? Why this particular Strategy… DIRECTION?

HOW
“How” does it intend to deliver on its Purpose and its Strategy… EXECUTION

WHAT
“What” has it achieved to date? “What” does it intend to achieve tomorrow… RESULTS

Why should I use the IAG Model?
Since its inception, the IAG Model has provided a blueprint for organizations across and beyond Europe to develop a culture of improvement and innovation.

If you want to define a strong purpose, inspire leaders at every level and create a culture committed to driving performance, while remaining agile, adaptive and able to evolve for the future, then the IAG Model is for you.

It helps define your purpose
Purpose is the lifeblood of any organization. Without it, there is no reason to serve. The IAG Model places an unparalleled emphasis on the importance of purpose, vision and agile strategies to organizations if they are to create sustainable value.

It helps create your culture
The IAG Model is an innovative culture creator, valuing core quality beliefs and shared goals at the heart of organizations whilst allowing them to remain connected and committed to their vision.

It helps forge strong leaders
Effective leadership keeps an organization true to its purpose and vision, which is why the IAG Model advocates a ‘leaders at every level’ approach to ensure strong decision-making, collaboration and teamwork in every team and every project.

It helps transform your organization
Transformation takes time, and the IAG Model supplies a tried and tested framework to make the process of landing effective change as smooth and pain-free as possible.

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It helps foster agile practices
To be agile amid emerging threats is the marker of an effective organization. The IAG Model provides organizational analysis and insight to lead a safe path to progress and transformation.

It helps address unique organizational challenges
IAG understands that all organizations are different and there is no one size fits all approach to transformation. That is why the IAG Model was built from the ground up to be both adaptive to unique organizational obstacles and flexible enough to deliver on its promise of performance gains.

It helps forecast the future
The IAG Model has been designed from years of experience in changing markets to understand the benefits of organizational analysis, future forecasting and predictive intelligence in driving true transformation.